Moving Minds (f.k.a. LHM) is a market research firm. The agency conducts market research through consumer surveys and polls as well as strategic research.
The agency delivers relevant insights and helps you convert market research results into action.
Moving Minds (f.k.a. LHM) specializes in consumer behaviour analysis and consumer trends, focusing on the experiential drivers of modern-day utilitarian as well as leisure consumption. We cover 4 major themes :
1. The consumer
Choice, experience, satisfaction
Moving Minds market research delivers customer insights by researching purchasing behaviour, customer experience and customer judgment.
- Motivation analysis
- Customer experience and customer journey analysis
- Satsfaction surveys
- Polls on consumer panels,
- Omnibus surveys
- Qualitative research : live or on-line focus groups, face-to-face interviews, immersion & observation, diaries
- Data analytics and Big Data.
- International : the company operates in French, English and Dutch
2. Your brand
Brand, image, awareness, reputation
Moving Minds helps you assess the power of your brand and the way it contributes to overall value creaiton.
- Image and brand research
- Awareness and reputaton
- Market positioning
- Benchmarking
3. Your products
New products and innovation
Moving Minds fuels your innovaton process by producing the right insights into present and potential customer demand and market conditions.
- Usage and attitude surveys
- Qualitative research : live or on-line focus groups, face-to-face interviews, immersion & observation, diaries
- Creative and design thinking workshops
4. Your world
polls : trends in society
Moving Minds conducts polls on consumer panels, with samples representative of a national or a regional population, or representing a particular market segment.
- Polls on general population
- Polls on market segments : geographical region, product range, specific usage
- International polls and surveys
